After establishing the initial team and launching the product, founders need to build the organization. This process can be counterintuitive because the skills and organization required for scaling may be different from the ones that launched the company successfully. Assets become liabilities. The get-it-done attitude that got you here now slows you down. The people who worked tirelessly to get you here don’t have the skills to take you to the next milestone. The culture you carefully built is becoming an impediment to growth. How do we behave when faced with difficult decisions? How do we define what we need when our requirements are uncertain and changing?